Press Release(ដំណឹងថ្មីៗ) - December 10, 2012

Ground Breaking Ceremony for the first Cambodia store
「AEON MALL Phnom Penh」held on December 10

On December 10, AEON and AEON MALL,
held the Ground Breaking Ceremony event celebrating the official start of construction for the first shopping mall in Cambodia, 「AEON MALL Phnom Penh」.
The construction starts to open the mall in 2014.

「AEON MALL Phnom Penh」is located 3 km from the CBD area of Phnom Penh, the capital city of Cambodia, and near the diamond island, where there are many development for leasure facilities.
This area, where most of the reseident are from mid to high income, and surrounded by high end residential area as well as many hotel, has much further evelopment potential as a market.

AEON will open the largest scale and the first shopping center in shopping mall format, to propose a new life style for the residents in the area. In this shopping center, many of AEON group company, such as the anchor tenant hypermarket “AEON”, financial service company , service providers, and other specialty stores will be join and provide various
products and services for daily shopping needs as well as something to enrich the life style of the customers.
Moreover, utilizing this shopping center, AEON Group will proactively provide environmental conservation activities as well as social contribution activities, and support building up a new community based in the region.

As one of the Group's common strategies in the three-year Mid-Term Management Plan (FY2011 through FY2013), AEON is designated a shift to Asian markets, and aims for substantial growth in the ASEAN region and China.
Under this strategic policy, we began operations of AEON MALL (CAMBODIA) Co., (hereinafter called AEON MALL CAMBODIA), Ltd in August last year, and AEON (CAMBODIA) Co. Ltd (hereinafter called AEON CAMBODIA) in August this year.
Also, AEON Credit Service started the first Japanese company to provide.

Targeting to be the No. 1 retailer in the Asia with co-existence of high growth and profitability, AEON will accelerate the business in Cambodia with collaboration of all group companies.

<Image of AEON MALL Phnom Penh>

The concept of the mall:
「New Discovery to create a future Touch AEON, Touch Future
- AEON MALL Phnom Penh, filled with Surprise, Joy and Excitement」

Ground Floor :Trendy Style Complex

  • Will provide most trendy fashion line up from overseas, Japan and high sense local fashion brands.
  • Supporting the acceleration of motorization, there will be a car maintenance shop.

1F:Service & Kids・Hobby Complex

  • Electric Appliance shop 、Apparel and Accessories, Kitchen goods、Books, and stationaries.
  • In the kids corner, there will be big toy stores as well as playland As part of beauty corner, there will be a SPA, beauty salon, and cutting edge beauty medical service.

2F:Eat World & Amusement Complex

  • There will be a Phon Penh’s lalrgets Cinema Complex and unique bowling entertainment.
  • In the restarurants and big food court, variety of delicious food selection from all over the world will be provided.

3F:Amusement Complex and Service

  • Have a plan to open International school, Fitness studio and TV studio.

Anchor Tenant:Hypermarket 「AEON」

In the Anchor Tenant, hypermarket 「AEON」、we propose fun to shoppin and new life style by providing products and services from apparel, foods, housing goods, as well as leasure
goods.

  • Ground Floor
    Will provide a one stope store space for daily life, mainly foods.
    In the store, customers can find from local food ingresidents to foods from overseas including Japan. There are spaces catered to customer's life style need, such as「Delica World」catered for daily immediate meals, special corner for more health conscious needs, and other daily meal preference.

  • 1st floor
    Will provide shopping zone to support working ladies from 20s to 30s.
    Product line up includes from cosmetics with counseling service, ladies'apparel, ladies fashion itemsand etc to support the total coordination.

  • 2nd floor
    In the total electronics store space where multi-media devices such as tablets and mobile phones, staff with specialized knowledge will support to anser and help customer choose products.
    Also, there will be a big shops specialized in babies and kids products, next to indoor entertainment space for the kids, wehre customers with kids can find convenience as well as enjoy shopping with kids.

Ground Breaking Ceremony for the first Cambodia store
「AEON MALL Phnom Penh」held on December 10

On December 10, AEON and AEON MALL,
held the Ground Breaking Ceremony event celebrating the official start of construction for the first shopping mall in Cambodia, 「AEON MALL Phnom Penh」.
The construction starts to open the mall in 2014.

「AEON MALL Phnom Penh」is located 3 km from the CBD area of Phnom Penh, the capital city of Cambodia, and near the diamond island, where there are many development for leasure facilities.
This area, where most of the reseident are from mid to high income, and surrounded by high end residential area as well as many hotel, has much further evelopment potential as a market.

AEON will open the largest scale and the first shopping center in shopping mall format, to propose a new life style for the residents in the area. In this shopping center, many of AEON group company, such as the anchor tenant hypermarket “AEON”, financial service company , service providers, and other specialty stores will be join and provide various
products and services for daily shopping needs as well as something to enrich the life style of the customers.
Moreover, utilizing this shopping center, AEON Group will proactively provide environmental conservation activities as well as social contribution activities, and support building up a new community based in the region.

As one of the Group's common strategies in the three-year Mid-Term Management Plan (FY2011 through FY2013), AEON is designated a shift to Asian markets, and aims for substantial growth in the ASEAN region and China.
Under this strategic policy, we began operations of AEON MALL (CAMBODIA) Co., (hereinafter called AEON MALL CAMBODIA), Ltd in August last year, and AEON (CAMBODIA) Co. Ltd (hereinafter called AEON CAMBODIA) in August this year.
Also, AEON Credit Service started the first Japanese company to provide.

Targeting to be the No. 1 retailer in the Asia with co-existence of high growth and profitability, AEON will accelerate the business in Cambodia with collaboration of all group companies.

<Image of AEON MALL Phnom Penh>

The concept of the mall:
「New Discovery to create a future Touch AEON, Touch Future
- AEON MALL Phnom Penh, filled with Surprise, Joy and Excitement」

Ground Floor :Trendy Style Complex

  • Will provide most trendy fashion line up from overseas, Japan and high sense local fashion brands.
  • Supporting the acceleration of motorization, there will be a car maintenance shop.

1F:Service & Kids・Hobby Complex

  • Electric Appliance shop 、Apparel and Accessories, Kitchen goods、Books, and stationaries.
  • In the kids corner, there will be big toy stores as well as playland As part of beauty corner, there will be a SPA, beauty salon, and cutting edge beauty medical service.

2F:Eat World & Amusement Complex

  • There will be a Phon Penh’s lalrgets Cinema Complex and unique bowling entertainment.
  • In the restarurants and big food court, variety of delicious food selection from all over the world will be provided.

3F:Amusement Complex and Service

  • Have a plan to open International school, Fitness studio and TV studio.

Anchor Tenant:Hypermarket 「AEON」

In the Anchor Tenant, hypermarket 「AEON」、we propose fun to shoppin and new life style by providing products and services from apparel, foods, housing goods, as well as leasure
goods.

  • Ground Floor
    Will provide a one stope store space for daily life, mainly foods.
    In the store, customers can find from local food ingresidents to foods from overseas including Japan. There are spaces catered to customer's life style need, such as「Delica World」catered for daily immediate meals, special corner for more health conscious needs, and other daily meal preference.

  • 1st floor
    Will provide shopping zone to support working ladies from 20s to 30s.
    Product line up includes from cosmetics with counseling service, ladies'apparel, ladies fashion itemsand etc to support the total coordination.

  • 2nd floor
    In the total electronics store space where multi-media devices such as tablets and mobile phones, staff with specialized knowledge will support to anser and help customer choose products.
    Also, there will be a big shops specialized in babies and kids products, next to indoor entertainment space for the kids, wehre customers with kids can find convenience as well as enjoy shopping with kids.

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